Document what you do

Whatever your work, you have a unique approach to your art. There are people who are interested in that approach if it’s presented to them the right way. Documenting and showing your process connects you with others and is most valuable when you’re still learning.

How to document:

  • Start a work journal – I use Roam to document my notes, insights, tools, and lessons learned throughout the day.
  • Write down your thoughts – Log them in your work journal or take a voice memo on your phone.
  • Take photos – Shoot prototypes, logo concepts, meetings.
  • Take videos – Film yourself working, thinking through problems, sharing insights.

While you may not share everything, the process of documenting itself has many benefits. You gain more insight into your daily work and you’ll be able to visually see your progress.

When you document, you’ll have a lot of material to choose from including journals, research, sketches, demos, prototypes, and more.


Kleon, A. (2014). Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered

Show your process

Traditionally, artists worked in secrecy toiling away at their work until they were ready to unveil a masterpiece to the world. Little value was placed on showing what happened on behind-the-scenes.

In today’s connected world, creators can share as much or as little as they want. They can share ideas, insights, inspiration or anything that’s part of their process.

By sharing your daily process, you form a unique bond with your audience. People are fascinated by how other humans think. People not only want to see your end work but want to be a part of the journey as well. So share your process and take them with you.


Kleon, A. (2014). Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered

How Pre-Selling Helped My Startup Grow From a $3K Investment to a Million Dollar Business

A few weeks ago, I asked what your biggest questions were about starting a new business. I was overwhelmed by the responses. I was shocked that most of the questions revolved around money. 

I got questions like…

  • How much money do you need to start a business?
  • How can I raise funds to start my project?
  • How much working capital do I need?

What’s interesting is the assumption that it takes a lot of money to build a business. I don’t subscribe to that theory. 

Nui, a startup I co-founded, grew to over 7 figures with only 3K each from my business partner and I. 

The thing is, most people have the formula flipped upside down when it comes to starting a business. 

They focus on the wrong things like:

  • Building a perfect business plan
  • Getting the “right” logo
  • Searching through more and more market research

They do this only to find out that years and thousands of dollars later that no one actually wants to buy what they’re selling.

There’s a better way and that’s the magic of pre-selling. This technique allows you to test your idea early to see if it’s something worth pursuing.

Here’s how it played out at Nui:

We began by making batches of cookies in Kris’ mom’s kitchen. We got good feedback from friends and family and decided to test the idea. 

We didn’t have a nice logo or fancy packaging. In fact, we were still buying our ingredients at retail and losing money on each order. That didn’t matter, we had a prototype and the goal was to see if this bad boy was gonna work.

I found a picture of a Chocolate Chip cookie on Google, created a one-page website and added a Buy Now Button to collect orders. Finally, I spent $20 on Ads to a Reddit Keto group and hit launch.

It doesn’t always have to be pretty. Here’s version 1 of Keto Kookie (Nui). We’d hand place every chocolate chip on the cookie. That was definitely Not scaleable.

That’s when the orders came in. 

We had a rule…if we got 15 orders that meant that we’d be in business. Thankfully we surpassed that number in just a few days and the rest is history.

We kept building on that initial momentum and eventually used the power of pre-selling to raise over 100K from Kickstarter.

The magic of the pre-sell helped me build a business that let me travel around the world and helped me start a million-dollar business.

Pre-selling is one of the most powerful tools I’ve learned on my journey in entrepreneurship and that’s why I’m so excited to teach it in my upcoming 4-week coaching series. 

I’ll be teaching a group of 30 students what it takes to go from zero to new business. I’ll share the tips, tools, and lessons I’ve learned along the way. 

Class starts soon and will be limited to the first 30 students. 

Click here to learn more: