What happened to Nui Foods?

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Note: The video below was shot a few months back, but I haven’t been able to share much until now. Here’s the Nui Foods story… Ever since I can remember,…

What happened to Nui Foods?

Note: The video below was shot a few months back, but I haven’t been able to share much until now. Here’s the Nui Foods story… Ever since I can remember,…

Guilt-Free Play Fuels Quality Work

When’s the last time you had fun? I mean, laugh out loud, throw caution to the wind type of fun. Our society tends to devalue play as we get older.…

What happened to Nui Foods?

Note: The video below was shot a few months back, but I haven’t been able to share much until now. Here’s the Nui Foods story… Ever since I can remember,…

Guilt-Free Play Fuels Quality Work

When’s the last time you had fun? I mean, laugh out loud, throw caution to the wind type of fun. Our society tends to devalue play as we get older.…
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Make It a Treat

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When’s the last time you’ve visited a landmark or major tourist attraction in your city? We tend to devalue things…

What happened to Nui Foods?

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Note: The video below was shot a few months back, but I haven’t been able to share much until now. Here’s the Nui Foods story… Ever since I can remember, I’ve wanted to be an entrepreneur. Something about creating a business has signified freedom and self-expression for me. Here are…

Guilt-Free Play Fuels Quality Work

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When’s the last time you had fun? I mean, laugh out loud, throw caution to the wind type of fun. Our society tends to devalue play as we get older. We push it aside because we have more “important” things to do. Did you know? Guilt-free play is one of…

What happened to Nui Foods?

Note: The video below was shot a few months back, but I haven’t been able to share much until now.

Here’s the Nui Foods story…

Ever since I can remember, I’ve wanted to be an entrepreneur. Something about creating a business has signified freedom and self-expression for me. Here are some of the side-hustles and businesses I’ve created over the years.

  • Selling candy door to door
  • Lawn mowing charging $2 per lawn
  • Online Personal Trainer Hub – An online personal training platform that never quite launched (ran out of money in development)
  • MaleStandard.com – a men’s lifestyle website that grew to 60K visitors per month and allowed me to travel the world and live incredible experiences.
  • Nui Foods – A cookie company helping people live happier healthier lives.

Of these, Nui Foods was the one closest to my heart. What my buddy Kristoffer and I did to grow from baking cookies in his mom’s kitchen to raising $100K in Kickstarter, starting the keto snackfood movement, and ultimately landing a deal on Shark Tank changed my life forever. It was proof of what’s possible when you hustle, are resourceful, and empower a community.

I loved the friends I made, the customers I served, and the lessons I learned along the way. I learned what to do in business, but most importantly what “not” to do.

While Nui started off strong and grew fast, we faced some big challenges. Shortly after Shark Tank, we faced product quality issues and had to recall a lot of cookies. We quickly ran into cash flow issues. What started with $6K could not support our growth. 

Our cost structure was all wrong (we were actually losing money on each order). We hot-shotted sales and promos which devalued our brand and hurt our bottom line. We operated with a scarcity mentality and focused on surviving instead of thriving.

We did everything we could to keep Nui alive, including not paying ourselves for 9 months, but in the end, we had to face reality. Nui wasn’t going to make it. We shut down.

I filed for bankruptcy and said goodbye to my baby. I mourned and faced the reality of starting over from zero. While there were dark periods early on, this proved to be an opportunity to create from a blank canvas. That’s where things got exciting.

I realized that now I get a chance to go on a new journey and document the whole process. I get to share what it’s like to start from scratch and build something amazing…again. I get to show the pain and struggles along with the excitement and wins.

My desire is for you to see this as a sign to GO BIG. Go for the home run. Sometimes you’ll miss and it will hurt, but when you connect with the ball and it goes over the fence, it’s the best feeling in the world! 

Here’s to swinging for the fences.

Mucho Amor,

Victor Macias

P.S. I’ve been working on some really cool projects lately. I can’t wait to share them with you.

Guilt-Free Play Fuels Quality Work

When’s the last time you had fun? I mean, laugh out loud, throw caution to the wind type of fun. Our society tends to devalue play as we get older. We push it aside because we have more “important” things to do.

Did you know?

  • Guilt-free play is one of the best things you can do to overcome procrastination?
  • Producers and peak performers take more vacations, are healthier, and focus on the right things.

According to Neil Fiore, author of The Now Habit, producers understand the importance of play and enjoy it guilt-free. Instead of dreading a big project, scheduled guilt-free play lets you know that there will be rewards along the way. Thus, this method can help you stick to things long-term.

In order to do quality work, you must stop putting off living and engage in fun and relaxation. One of the reasons we procrastinate is because we fear that once we start working, we won’t be able to have fun. We learn to associate work with pain. Guilt-free play flips this on its head by scheduling the fun stuff first.

To improve your productivity, you must make your work periods shorter (less painful) and your rewards more frequent.

The enjoyment of guilt-free play is part of a cycle that leads to higher quality, creative work. The cycle begins with scheduling guilt-free play which gives you a sense of freedom that makes it easier to focus on short periods of quality work.

As you get better at enjoying guilt-free play, you’ll realize that more insights come to you throughout the day. You’ll notice that playing the guitar, hanging out with friends, taking a vacation will provide insights and “aha” moments that will fuel more quality work. You’ll see that guilt-free play is quality work. It’s in the same bucket.

References:

Fiore, Neil (2007) The Now Habit: A Strategic Program for Overcoming and Enjoying Guilt-Free Play

What happened to Nui Foods?

0
Note: The video below was shot a few months back, but I haven’t been able to share much until now.…

Make It a Treat

0
When’s the last time you’ve visited a landmark or major tourist attraction in your city? We tend to devalue things…

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Great theme. It’s the second I have bought from you & I am very impressed.. I have bought a lot of themes but only ever given two 5 star ratings, both for your items. Your work is the best on themeforest – cheers!!

Samantha Green
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John Smith
developer NASA

Like the theme design. But the biggest thanks for user support. This is a very important, if not the most important indicator. We will recommend!

Rob Smith
designer

Great theme. It’s the second I have bought from you & I am very impressed.. I have bought a lot of themes but only ever given two 5 star ratings, both for your items. Your work is the best on themeforest – cheers!!

Samantha Green
buyer

I just think is versatile enough. As always, there are better and worst, but I feel satisfied with the product. they are giving what you see in the demo and is a great solution for websites. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vehicula aliquam eros a tempus. Aenean sodales dictum augue, in faucibus nisi sollicitudin eu. Quisque et urna lacus, quis aliquam purus. Nulla semper arcu vel diam auctor condimentum.

John Smith
developer NASA

Like the theme design. But the biggest thanks for user support. This is a very important, if not the most important indicator. We will recommend!

Rob Smith
designer

Great theme. It’s the second I have bought from you & I am very impressed.. I have bought a lot of themes but only ever given two 5 star ratings, both for your items. Your work is the best on themeforest – cheers!!

Samantha Green
buyer

I just think is versatile enough. As always, there are better and worst, but I feel satisfied with the product. they are giving what you see in the demo and is a great solution for websites. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vehicula aliquam eros a tempus. Aenean sodales dictum augue, in faucibus nisi sollicitudin eu. Quisque et urna lacus, quis aliquam purus. Nulla semper arcu vel diam auctor condimentum.

John Smith
developer NASA

Like the theme design. But the biggest thanks for user support. This is a very important, if not the most important indicator. We will recommend!

Rob Smith
designer

Great theme. It’s the second I have bought from you & I am very impressed.. I have bought a lot of themes but only ever given two 5 star ratings, both for your items. Your work is the best on themeforest – cheers!!

Samantha Green
buyer

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John Smith
developer NASA

Like the theme design. But the biggest thanks for user support. This is a very important, if not the most important indicator. We will recommend!

Rob Smith
designer

Great theme. It’s the second I have bought from you & I am very impressed.. I have bought a lot of themes but only ever given two 5 star ratings, both for your items. Your work is the best on themeforest – cheers!!

Samantha Green
buyer

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John Smith
developer NASA

Like the theme design. But the biggest thanks for user support. This is a very important, if not the most important indicator. We will recommend!

Rob Smith
designer
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