About Me

Victor Macias headshot

Victor Macias is the co-founder of Nui Foods, a snack company on a mission to create junk food that’s great for you. Nui skyrocketed to success appearing on The Joe Rogan Podcast and ABC’s Shark Tank. Victor has been featured on Inc, Forbes and Business Insider. Before building Nui, Victor co-founded a men’s lifestyle community and collaborated with world-class brands like Gillette. GMC, Heineken, Toyota and more.